This Business of Concert Promotion and Touring: "A Practical Guide to Creating, Selling, Organizing, and Staging Concerts"
By Unknown Author.
Description
The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion,...
ISBN(s)
0823076873, 9780823076871
