The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World (American Film Market Presents)
By Jeff Ulin.
Description
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illumina...
ISBN(s)
024081200X, 9780240812007
