Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)
By Unknown Author.
Description
Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it, and effectively using the information it reveals. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidanc...
ISBN(s)
0123735580, 9780123735584
